What Do Makeup Artists Have In Common With Those Who Work In Fashion

Over the past few years, the beauty industry has been experiencing a significant change as the launches of more than and more brands are setting the industry past storm. With an estimated value of $532 billion, (i) the dazzler manufacture is expected to continue on this rising path. Makeup artists and beauty influencers play an important function in defining the adjacent large beauty trends. Subsequently, cosmetic and skin-care brands volition keep to benefit from their influence.

Furthermore, a bang-up deal of beauty content creators with a hefty online following don't shy abroad from posting fashion content. Equally François Nars, Makeup Artist and Founder of NARS Cosmetics, once said: "Makeup is an accessory to mode. Y'all buy a bag, y'all buy shoes, you lot put on eyeliner, you purchase a lipstick, makeup compliments the wearing apparel." (ii)

And then, how tin mode brands interact with beauty content creators to expand their attain and impact? To answer that, we have interviewed Christina Kassi, a Houston based lifestyle blogger who creates both beauty and way related content, and Marie Thomsen, a professional makeup artist based in Copenhagen who has worked with the likes of GANNI, Stine Goya, By Malene Birger, and ELLE magazine.

The growing interest for dazzler:

While celebrity mode icons, such as Rihanna and Lady Gaga, have successfully launched their own dazzler brands, makeup artists are as well rapidly gaining potent involvement on social platforms. Notably, this increasing digital momentum is evident in the piece of work of veteran makeup artist Pat McGrath and her work with Maison Margiela, Givenchy, Louis Vuitton and Valentino.

We're also seeing that fashion enthusiasts have a swell involvement in what is going on backside the scenes of global manner weeks, and magazines like Faddy, ELLE, and Marie-Claire are at present reporting what's going on backstage. Pat McGrath herself confirms that at that place's a definite involvement for backstage interviews from the full general public. (three)

Steven Kolb, the Executive Director of Fashion Designers for America, explains in an article for Consumer News and Business concern Channel that: "When you look at a designer and their collection, the styling and the presentation of that collection is and so dependent on the complete look. To have the right makeup and pilus, that is an extension of the drove or that aesthetic, is really important." (iv)

With that heed, fashion brands should employ the increasing involvement in beauty content to requite actress, added value to the collections that they take created:

Christina Kassi: "Most major way houses have their own dazzler lines, and then there's always that intimate connectedness between the current collection of RTW and beauty products released for that aforementioned flavor. Dazzler content creators tin aid give ideas on how to make these looks vesture and how to incorporate beauty to dress upwards/down an outfit and give ideas on where it's appropriate."

Marie Thomsen: "Beauty makes the product concluding and compliments a way collection. Information technology gives an extra signal of what kind women would wear information technology. For example, for the last Stine Goya SS20 runway bear witness, we wanted to magnify the play-fullness and the vibrant colors of the collection. We translated that onto the makeup, with assuming colored lips to create a funky and funny look to accentuate the colors of the clothes. For By Malene Birger, we wanted to emphasize the potent silhouettes with stiff cerise lips and super slick tight hair to correspond a powerful dominate adult female."

The engagement of beauty related content:

Instagram and Youtube are the platforms where we mainly consume beauty related content and follow beauty influencers, hair stylists, and makeup artists to acquire how to recreate various looks and to get thorough reviews on beauty products.

According to a recent study made past the Cosmetic Executive Women association, the growing weight of the beauty industry is reflected by its bear upon on the digital mural.

The assay also reveals that the dazzler industry has the largest share of voices in France, the United Kingdom, and the United States. The market place for beauty has likewise the largest media value in those countries too. (v)

In add-on, dazzler buyers non only engage with brands on social media more than the boilerplate net user, they are besides nifty at finding new brands and product reviews from bloggers or celebrities. In fact, one-in-ii consumers say they're more likely to make a buy after reading or watching online reviews from other consumers. (6)

These compelling factors are important for way brands to consider equally many beauty content creators besides create fashion looks to share with their dazzler savvy followers.

Christina who started her Instagram account with a initial focus on beauty, recently made a shift to create more fashion-related content. She explains why: "When I take asked my audition on stories, they have responded positively to all types of content on my page including mode, lifestyle, and jewelry. I don't love categorizing myself, I generally believe creators tin dabble between fashion and dazzler quite seamlessly because the two are then intertwined. I dearest seeing beauty content creators characteristic way pieces and incorporate makeup looks with that, and vice versa! I think fashion brands should consider beauty content creators just as much equally they consider fashion influencers."

Beauty and fashion, a winning combo to express individuality:

According to an article by McKinsey & Company, the influence of Gen Z is kickoff to expand and for this new generation of consumers, consumption should be a truthful expression of private identity. (7) They are showing a growing involvement in brands that encourage them to cover their private expression and imperfections. Beauty has become more than a hobby simply a true style of expressing their creativity. (8)

Marie further emphasizes this attribute and adds that manner brands could definitely utilize this opportunity as a way to find people who are less conventional and therefore make a bigger touch:

Marie: "With beauty you are creating a look to give off a certain vibe and showcase a personality. Whether you would go for a no-makeup upward makeup or a stronger makeup you're putting out a certain image and assert yourself in that way. (…) Gucci recently appointed Thomas de Kluyver as the global makeup creative person for their revamped beauty line which had a big influence with the overall image of the make. The models selected are not beautiful in the conventional and commercial fashion, rather, their imperfections are highlighted and sublimated.

I remember we are going to be very bored with the pretty influencer with good skin. Instead, fashion brands should wait for audacious dazzler bloggers, equally long as they have a really good manner. Find the correct people to stand out considering less perfection gives a stronger touch. My communication would be to collaborate with strong personalities, daring and opinionated influencers that match the brands and exist inspired by people who opt for different standards of beauty."

Christina further adds: "I retrieve beauty and fashion help us express ourselves, aid us feel what we're thinking, and can put us in a mood that is definitely empowering! If I take a specific outfit in listen, I always accept that into consideration for my makeup look because it will consummate everything. Whether it'due south a bold lip or a smokey eye, information technology definitely adds to the overall look and feel."

It'south important for any brand that wants to be upward to engagement with trends and digital changes, to consider these generational shifts that take started happening. Beauty has become part of the bigger picture show when information technology comes to mode, individuality and creative expression. We can notice existent value when we start seeing beauty and style every bit an detail and focus on what tin can be achieved when the two collide.

photo credit: Copenhagen Fashion Week image banking company

Marie Thomsen is a professional makeup artist based in Copenhagen. She started her career as a hairstylist before switching to makeup and working with many of the top Danish fashion brands such equally Stine Goya, Ganni, By Malene Birger. And manner magazines such equally Costume, ELLE, Comprehend and Eurowoman.

IG: @mariethomsenbaby / Website: marieandthemakeup.com

Christina Kassi is a Houston based lifestyle blogger who loves to get involved with projects in dazzler and fashion. She freelancers in photography and cinematography to bring visions to life. She also loves sharing everything that inspires her, particularly in dazzler, fashion, and interiors, with the world.

IG: @christina.kassi / Website: ckassi.co

Source: https://vocast.com/beauty-and-fashion-a-powerful-alliance

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